According to Gwen Helbush, head of Where to Start in Newark, Calif.
Helbush attempts to move the bride off the notion of a hard budget figure and to the concept of a beautiful event. "How do you help brides understand that they can have a wonderful wedding even in a recession?" she asks. "First you help them to understand that a wonderful wedding isn’t about money. Then you help them understand that if they are honest with you about how much money they are willing and/or able to spend for their wedding, and if they allow you to, you can make sure their money is spent wisely and with the sole purpose of creating a wedding that would be perfect for them in any economic climate."
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